兽药策划感言

jinnyjinny

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<TD id=content9 vAlign=center><STRONG style="FONT-SIZE: 14px">兽药策划感言</STRONG></TD></TR>
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<DIV align=right><SPAN class=textbox-label>[ 2008-11-11 16:00:00 | By: <SPAN class=style3>兽药新理念</SPAN> ]</SPAN></DIV></TD></TR></TBODY></TABLE>
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<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%; TEXT-ALIGN: center" align=center><SPAN style="FONT-SIZE: 42pt; COLOR: #ff0000; LINE-HEIGHT: 150%; FONT-FAMILY: 方正魏碑简体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-hansi-font-family: 宋体">兽药策划感言<SPAN lang=EN-US style="COLOR: #ff0000"><?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 方正魏碑简体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体; mso-hansi-font-family: 宋体"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;<SPAN style="COLOR: #000080">&nbsp; </SPAN></SPAN></SPAN><SPAN style="COLOR: #000080"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: #000080; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">1</SPAN><SPAN style="FONT-SIZE: 14pt; COLOR: #000080; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">、<B style="mso-bidi-font-weight: normal">依菌制药<SPAN lang=EN-US style="COLOR: #000080"><SPAN style="COLOR: #000080; mso-spacerun: yes">&nbsp;&nbsp; </SPAN></SPAN>针对具有实验室诊断能力的客户群。</B><SPAN lang=EN-US style="COLOR: #000080"><o:p></o:p></SPAN></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 70pt; TEXT-INDENT: -70pt; LINE-HEIGHT: 150%; mso-char-indent-count: -5.0"><SPAN style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">定位分析：依菌制药专业规范，但因市场存在兽药原粉，国内大企业先占位的强势竞争，市场推广有一定的难度。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp;<SPAN style="COLOR: #000080"></SPAN></SPAN><SPAN style="COLOR: #000080">2</SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; COLOR: #000080; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">、<B style="mso-bidi-font-weight: normal">依病制药<SPAN lang=EN-US style="COLOR: #000080"><SPAN style="COLOR: #000080; mso-spacerun: yes">&nbsp;&nbsp; </SPAN></SPAN>针对具有一定兽医水平的中小群体。</B><SPAN lang=EN-US style="COLOR: #000080"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 70pt; TEXT-INDENT: -70pt; LINE-HEIGHT: 150%; mso-char-indent-count: -5.0"><SPAN style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">定位分析：针对病打造药品，方向明确，针对性强，但药物涉及面缩小，在误诊的情况下，会影响到品牌声誉。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt; LINE-HEIGHT: 150%"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp; </SPAN><SPAN style="COLOR: #000080">3</SPAN></SPAN><SPAN style="FONT-SIZE: 14pt; COLOR: #000080; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">、<B style="mso-bidi-font-weight: normal">依症制药<SPAN lang=EN-US style="COLOR: #000080"><SPAN style="COLOR: #000080; mso-spacerun: yes">&nbsp;&nbsp; </SPAN></SPAN>针对养殖观念落后的广大基层用户。</B><SPAN lang=EN-US style="COLOR: #000080"><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 70pt; TEXT-INDENT: -70pt; LINE-HEIGHT: 150%; mso-char-indent-count: -5.0"><SPAN style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">定位分析：打造傻瓜系列、怪病系列、症候群系列、综合征系列、组合套装等，使用方便，但产品生命线较短。<SPAN lang=EN-US><o:p></o:p></SPAN></SPAN></P>
<P class=MsoNormal style="MARGIN: 0cm 0cm 0pt 70pt; TEXT-INDENT: -70pt; LINE-HEIGHT: 150%; mso-char-indent-count: -5.0"><SPAN lang=EN-US style="FONT-SIZE: 14pt; COLOR: black; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体"><SPAN style="mso-spacerun: yes">&nbsp;&nbsp;&nbsp;&nbsp;<SPAN style="COLOR: #ff0000"></SPAN></SPAN></SPAN><B style="mso-bidi-font-weight: normal"><SPAN style="FONT-SIZE: 14pt; COLOR: #ff0000; LINE-HEIGHT: 150%; FONT-FAMILY: 宋体; mso-font-kerning: 0pt; mso-bidi-font-family: 宋体">结论：将后两种定位方式巧妙结合比较迎合市场。<SPAN lang=EN-US style="COLOR: #ff0000"><o:p></o:p></SPAN></SPAN></B></P></SPAN></TD></TR></TBODY></TABLE>

jinmingbi6

楼主这是嘛意思。看不懂。